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Communication in public relations related with the whole community whose boundaries are unlimited. Public relations starts with the people around you in your business such as the with employees and their families, friends and relatives, then reaches out to customers, stockholders, government, and the whole citizenry. Workers are employees only part time; for most of their time they are part of the general public. The usual way of advertising, broadcasts, news release, etc. are not enough.

Communication to be effective must be supported by deeds. This means the employees and supervisors must join community affairs, meeting, company activities. This is a proof of sincerity and a means of earning a “believing audience.”External communication (Public relations) is also a two-way
proposition as the story to be told goes out, the responses or 1reacfions that return determine its value. Evidence of these reacj tions appear in public forums, the attitude of government, negoI tiations with labor unions, stockholders votes and customer acceptability.